Supporting Good Causes

With every book purchased, a total of £2 is donated to charity — either to Mind or Friends of the Earth. Customers can choose which charity they would like their purchase to support. If no choice is made at checkout, the donation will be automatically allocated, alternating between the two charities over time to ensure that both receive support equally.

These two charities were chosen because their missions beautifully reflect the heart of this project: the healing power of both community and creativity (Mind) and our connection to the natural world (Friends of the Earth).

Below, you’ll find more information about each organisation and why they were selected. As this project continues to grow, we may consider supporting additional causes that align with these values — but for now, these are the two incredible charities your purchase helps sustain.

Forest scene with Friends of the Earth logo – charity supported by The Sloth in You to protect nature

Friends of the Earth

  • Friends of the Earth is an environmental campaigning community dedicated to protecting our planet for future generations. Their work spans climate justice, nature restoration, and ensuring that both people and the planet thrive together.

  • Your £2 donation goes towards campaigns that protect nature, tackle climate change, and push for green solutions in communities across the UK and beyond — from rewilding projects to fighting pollution and deforestation.

  • Just like The Sloth in You, Friends of the Earth reminds us to slow down, reconnect with nature, and recognise how the wellbeing of the planet is linked to our own. Their work celebrates the healing power of the natural world.

Person sitting reflectively by a lake with Mind charity logo – representing The Sloth in You’s support for mental health and mindfulness

Mind

  • Mind is a UK-based mental health charity that provides advice, support, and resources for anyone experiencing a mental health problem. They work to make mental health care accessible and to break down stigma.

  • Your £2 donation helps fund life-changing helplines, therapy services, and educational programmes. It supports people in crisis and those on their journey toward mental wellness — no matter where they are in life.

  • The message of The Sloth in You echoes Mind's mission: slow down, breathe, and take care of your mental wellbeing. Nature, creativity, and community are powerful tools for healing — values at the heart of both the book and Mind’s work.